Category: Water

A rejuvenated wastewater pond in Sangrur, Punjab was launched by PepsiCo India and Alternative Development Initiatives (ADI), marking the culmination of World Water Week 2021. This project has led to positively impacting the lives of over 2000 people

A rejuvenated wastewater pond in Sangrur, Punjab was launched by PepsiCo India and Alternative Development Initiatives (ADI), marking the culmination of World Water Week 2021.

This project has led to positively impacting the lives of over 2000 people in Bijalpur in Sangrur, PespiCo India said in a statement.

The rejuvenated wastewater pond was inaugurated by Punjab Pollution Control Board (PPCB) Chairman Prof Adarsh Pal Vig, Bijalpur Sarpanch S Ranjeet and ADI’s Rajinder Nijjar and PepsiCo India Head of Sustainability Juhi Gupta.

PPCB Chairman Prof Adarsh Pal Vig said disposal of wastewater in the ponds is a major public health concern as the stagnant water leads to bad smell and spread of many diseases.

“There is an emerging need for water restoration and preservation leading to multiple benefits including ground water recharging, environment regeneration, and livelihood and the local level,” he said.

To take this initiative forward, PepsiCo India in partnership with ADI came forward to help the state government in their efforts to rejuvenate water bodies for daily household and irrigation purposes, he said.

“I would like to congratulate the team of PepsiCo India and ADI for coming forward to start an initiative of taking up the village ponds for in-site remediation through use mix of cost effective and indigenous biotechnologies-based techniques so that wastewater could be treated,” he said.

PPCB will always support and facilitate more of such water conservation projects with help of villagers and local communities to restore the ecology of Punjab, he added.

The program complements the effort of the Punjab government in cleaning the community ponds collecting household wastewater, and using the treated wastewater for irrigation purposes, reducing the burden of depleting fresh water sources.

This initiative will bring in more area under agriculture, as the wastewater pond will have water available round the year irrespective of climatic variability.

‘Panni ka Teeka’, an initiative of IdeaHive Media, has partnered with legends of advertising and music – Piyush Pandey and Louiz Banks – for a music based project to create awareness about water conservation. ‘Paani Ka Teeka’ project focuses on water, education and job creation

‘Panni ka Teeka’, an initiative of IdeaHive Media, has partnered with legends of advertising and music – Piyush Pandey and Louiz Banks – for a music based project to create awareness about water conservation.

‘Paani Ka Teeka’ project focuses on water, education and job creation.

The music duo are reuniting after the iconic ‘Mile Sur’ anthem. They have garnered the support of musicians like Zakir Hussain, Shankar Mahadevan, Shreya Ghoshal, Shaan, Vishal Dadlani, Harshdeep Kaur, Neha Bhasin, Pankaj Udhas, Salim Merchant, Sivamani, Mame Khan, Rakesh Chaurasia, among others for a campaign on conserving water, an official statement said.

“PaanikaTeeka is a great initiative and a step in the right direction to create long-term sustainable ways of preserving water and promoting water-protecting ecosystems,” said veteran musician Louis Banks.

He said music has the capacity to bridge cultures and create a momentum unlike any other art form, he added.

“The objective of the campaign is to make this project a citizens’ movement and work towards a water-secure India,” said Dilip Moorkoth, Founder PaaniKaTeeka and the Director of IdeaHive Media Pvt Ltd.

PaaniKaTeeka has designed an integrated project, which will work at multiple levels of advocacy and impact at the grassroot level. It is aimed to bring support to over 1000 villages of India as one of its major impact mechanisms, besides working on bringing a behavioural change across the nation.

PaaniKaTeeka has partnered with Watershed Organisation Trust (WOTR) as its knowledge partner, National Environmental Engineering Research Institute (NEERI), Ashoka Trust for Research in Ecology and the Environment (ATREE) and Emergy Enviro (ASINE IIT Bombay Company) as its Advisory and Technical partners who will work closely to make this project into a national movement.